Segregating us from the normies is exactly what they want. They go after alt-tech because of the remote chance that an alt platform will start attracting normies, it's not a bunch of truth-obsessed spergs speaking amongst themselves that the regime is afraid of. It's why they were so aggressive in getting Parler removed from the Apple and Google app stores under false pretenses once it became the most downloaded app at the time, the normies escaping the enclosure terrified them.

Remember the Candid fiasco? The whole point was for an astroturfed "startup" to train an AI to recognize anti-SJW speech, and then shadowban it so you could shout into the wind while no normies ever hear it. They don't want us talking to normies, because normies are highly malleable. Just look at what a pain in the ass it became for them when skepticism of mainstream medicine frustrated their attempts to force the vax, or when soccer moms finally found out via libsoftiktok that what the MSM had branded as "far-right conspiracy theories" were completely true.

The regime also gets their panties in a knot over based memes that manage to break into the mainstream, look at Pepe for instance which they first tried to brand as a "neo-nazi dogwhistle" and then when that failed they tried to co-opt it. Or how enraged they get whenever Alex Jones goes on Joe Rogan.