I mean, it's obvious they're gonna do it. I can see it now...
"Bigoted right-wing trolls have created a Steam Curator group to attack Sweet Baby Inc and Chris Kindred, an employee of the company. SBI is a consulting group dedicated to diversity and inclusion in video games and these bigoted white male Capital-G Gamers have been harassing this wonderful company. This is just evidence that we need MORE diversity and inclusion in games, and that we need to push these toxic white cisheteronormative men out of gaming! Gamers are dead, gamers don't have to be your audience! This would never have happened if Donald Trump didn't steal the 2016 election (but Joe Biden absolutely did not steal the election in 2020 because our elections are secure!) and thus if Donald Trump gets elected again, then it's Gamers and BabyGaters fault!"
And then the next thing you know, every mainstream website will start auto-banning people for mentioning SBI in a negative light or supporting the SBI Detected group (which will probably get banned). Those nasty, misogynistic, racist BabyGaters will be silenced by any means necessary!
...I feel like I've seen this one before...
Just beat them to the punch. Make posts about sweet baby ink can be explicitly candid about what it is they do, then attach #BabyGate to it.