The NFL knows they are bleeding numbers from the male demographic after the Krapernick kneeling/ BLM stupidity, which is why they have for the past few years tried to push women in the forefront of football and get them as viewers. This is why we had the retarded Super Bowl commercial with the mexican flag football chick outrunning NFL pros, why magically women “assistant coaches” started popping up, and now why the corporate media and NFL are pushing “OMG Taylor swift and Travis Kelce!” With her being at the chiefs games plastered everywhere. This all screams hail corporate manipulation to get retarded “swifties” to suddenly start watching football.
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-- Nobody Ever
edit: plenty of people saying that it is indeed generating interest. Taylor Swift fans are there for Taylor Swift, not football -- and as Mpetey mentions below, that attention isn't going to last.
Two teachers on my hall and my own wife all three said those words. Unironically.
So said lots of people just this weekend.