“We need to clarify the facts that this was one can, one influencer, one post and not a campaign,” Michel Doukeris told investors during an earnings call.
"Hey guys we never made it FORMAL, just paid them to represent our product."
Doukeris went on to decry the “misinformation” spread on social media after Mulvaney last month posted a photo with a Bud Light while in a bathtub on TikTok to her more than 10 million followers.
Oh, it is always misinformation isn't it. That damned social media misinformation.
Doukeris said the company was “providing direct financial support” to delivery drivers, wholesalers, and bar owners who were impacted by the backlash.
Why the fuck are the drivers responsible for bud light sales? Is InBev getting fucked across their entire portfolio? That would be brilliant, but the idea that drivers and bar owners are impacted is absurd. They just replace the lines they lose in bars, likely with competitor products.
“We will continue to learn, meet the moment in time, all be stronger and we work tirelessly to do what we do best: Bring people together over a beer and creating a future of more cheers,” Doukeris told Fox Business.
Lame PR requirement to his statement.
Overall 1/10 statement, way too late, not enough promises of repercussions for the people involved and 0 consequences.
Who the fuck is giving these guys advice, some woke PR company? Because holy shit they are just as incompetent.
Bud Light was the best selling light beer brand in the US by far, losing 25% or more of those sales will absolutely wreck everybody in the beer distribution system. InBev executives are using it as a fake excuse, but that doesn't mean it isn't also a real problem.
losing 25% or more of those sales will absolutely wreck everybody in the beer distribution system.
There absolutely would be people affected, however the delivery drivers and bar owners are not impacted the slightest bit.
When a bar says "I don't want to carry bud light" the InBev distributor just says "alright pick another product and we'll replace it". The delivery driver doesn't give a shit what products he's carrying, just that his reefer is full. The bar doesn't give a shit what products he's carrying, just that his bar is full.
The only people who get hurt are the distributors who now have tons of inventory they can't move from one line, but InBev probably replaced 50 - 70% of bud light lines with another product they carry so it isn't a big deal for them.
"Hey guys we never made it FORMAL, just paid them to represent our product."
Oh, it is always misinformation isn't it. That damned social media misinformation.
Why the fuck are the drivers responsible for bud light sales? Is InBev getting fucked across their entire portfolio? That would be brilliant, but the idea that drivers and bar owners are impacted is absurd. They just replace the lines they lose in bars, likely with competitor products.
Lame PR requirement to his statement.
Overall 1/10 statement, way too late, not enough promises of repercussions for the people involved and 0 consequences.
Who the fuck is giving these guys advice, some woke PR company? Because holy shit they are just as incompetent.
Bud Light was the best selling light beer brand in the US by far, losing 25% or more of those sales will absolutely wreck everybody in the beer distribution system. InBev executives are using it as a fake excuse, but that doesn't mean it isn't also a real problem.
There absolutely would be people affected, however the delivery drivers and bar owners are not impacted the slightest bit.
When a bar says "I don't want to carry bud light" the InBev distributor just says "alright pick another product and we'll replace it". The delivery driver doesn't give a shit what products he's carrying, just that his reefer is full. The bar doesn't give a shit what products he's carrying, just that his bar is full.
The only people who get hurt are the distributors who now have tons of inventory they can't move from one line, but InBev probably replaced 50 - 70% of bud light lines with another product they carry so it isn't a big deal for them.