Chipotle is one example. Its all veggie then "Pick your protein". Suspect this is the first step to normalizing fake soy based "meat".
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“Pick your protein” also makes more sense since the options include several meats and then “veggie.” Almost any pizza place still has some variant of a “meat lover’s” on the menu. Honestly, I can think of very few restaurants where it would make sense to say “meat” rather than specify the type of meat. It’s not like Burger King is going to say “try our delicious meat burger!” They’ll tell you it’s angus beef, or a limited time chicken burger or something.
I think OP is making something out of nothing.