We moved from California to Utah for the financial freedom to start our own business, but it wasn't as affordable as we thought....
Ian Hughes and Jai-Yu Fu moved from California to Utah in 2020. They struggled with California's congestion and cost of living but ultimately missed it.
Regarding their product: Boonie hats cover your ears and neck, weigh almost nothing, and roll up to something that fits in the palm of your hand. They're trying to solve a problem that doesn't exist, the "best outdoor hat" problem was solved almost 100 years ago.
Their hat basically looks like those faggy things that joggers wear.
And I'm sure they're not making them themselves. They have them made by $1/hr gookslaves in Chynah. There are middleman businesses out there that will take your product idea and mate it with the right sweatshop that can make it as cheaply as possible. That's what "Starting a business" means to these lazy rootless cosmopolitans.