The thing is, Elon does come off as a bit of a slave driver at times. SpaceX is flashy and important enough to get talented people to work as hard as he wants them to. But Twitter? I dunno.
Pay is part of it, but there's more to it than that. Crucially, if you want to get people to work hard, you need to give them work that's meaningful. Talented people don't want to be cogs in the ubiquitous social media machine that acts as a grey cloud over everyone's head, they want to be a part of the cutting edge of humanity's development.
The thing is, Elon does come off as a bit of a slave driver at times. SpaceX is flashy and important enough to get talented people to work as hard as he wants them to. But Twitter? I dunno.
Pay is part of it, but there's more to it than that. Crucially, if you want to get people to work hard, you need to give them work that's meaningful. Talented people don't want to be cogs in the ubiquitous social media machine that acts as a grey cloud over everyone's head, they want to be a part of the cutting edge of humanity's development.