Step 1 Gather a niche market, amass a large income.

Step 2 get infiltrated.

Step 3 not understand what made it sell. Ramp up prices

Step 4 blame lack of sales on "toxic fanbase".

Step 5 use lack of sales as proof they need to target a wider audience.

Step 6 repeat 4 + 5 blaming something else each time until all the cash has been leeched from the hobby.