Just in case you had any doubts, Black Rifle Coffee just proved itself to be a grift with its newly announced SPAC - Kotaku In Action 2 - The Official Gamergate Forum

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Just in case you had any doubts, Black Rifle Coffee just proved itself to be a grift with its newly announced SPAC (archive.md)

posted 3 years ago by elleand202 3 years ago by elleand202 +116 / -1

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– Beenpaperplastic 47 points 3 years ago +48 / -1

The acquisition will propel Black Rifle's value to $1.7 billion at $10 per share, setting it up to become a unicorn, or a startup that is valued at over $1 billion.

I've heard of them, but neither I, nor anyone I know, drinks their coffee. How the hell could they be valued that high?

Frankly, I find anything that markets the "military chic" lifestyle to be cringe. I would lump these guys in with 9-Line and Grunt Gear shirts based on their name.

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– tbonepickins 27 points 3 years ago +27 / -0

It's all very "I pay extra to wear my dogtags outside my shirt."

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