There needs to be a quick-and-ready guide for people seeking to set up a new business, who want it to be secure and have ownership of their own funds.

They probably just thought they could start a business and run it like anyone else using the most convenient and popular tools.

They could have been smarter, but I don't blame them - it's the system that's fucked up. And we haven't really built alternatives yet, and those that do exist, the masses haven't heard about or don't know how to use.