It's a self-fulfilling prophecy unfortunately, I know for a fact that if I post videos up of gameplay etc. they're going to do better in terms of attracting people if they're a minute long if that than something that's that's 15 minutes long etc. because they'll look at the duration first and go "Nope". It's just a recorded fact now that's how the internet and most content works, also will be partly why television is dying so hard. The younger generations especially aren't going to sit through 10 minutes of ads to get through a 30 minute episode.

Now, when it comes to retention? That's way more debatable, because you do see that there are channels which have 15+ duration on their videos and they're doing better and better over the long term because they have interesting content. You even see as well people commenting they sometimes rewatch videos and come back.

It varies enormously, I think because of how new social media and this type of content creation is relatively creators are still kind of finding their feet on what works, I know I am. I never would have thought though you could have the potential to make money just on incredibly short videos of all things.

It's a self-fulfilling prophecy unfortunately, I know for a fact that if I poste videos up of gameplay etc. they're going to do better in terms of attracting people if they're a minute long if that than something that's that's 15 minutes long etc. because they'll look at the duration first and go "Nope". It's just a recorded fact now that's how the internet and most content works, also will be partly why television is dying so hard. The younger generations especially aren't going to sit through 10 minutes of ads to get through a 30 minute episode.

Now, when it comes to retention? That's way more debatable, because you do see that there are channels which have 15+ duration on their videos and they're doing better and better over the long term because they have interesting content. You even see as well people commenting they sometimes rewatch videos and come back.

It varies enormously, I think because of how new social media and this type of content creation is relatively creators are still kind of finding their feet on what works, I know I am. I never would have thought though you could have the potential to make money just on incredibly short videos of all things.