I believe it started under YouTube comments for a trailer for a """Christmas""" movie by Seth Rogan and Sarah Silverman, called Santa Inc., which was anti-Christmas and degenerate as hell. Everyone was criticizing it in the comments, and since jew noticing is basically verboten and censored everywhere, people resorted to replace "jew" with "elf" in the comments, since Sarah Silverman's character in the trailer was an elf. Such comments have stuck around a bit.

I believe it started under YouTube comments for a trailer for a """Christmas""" movie by Seth Rogan and Sarah Silverman, called Santa Inc., which was anti-Christmas and degenerate as hell. Everyone was criticizing it in the comments, and since jew noticing is basically verboten and censored everywhere, people resorted to replace "jew" with "elf" in the conments, since Sarah Silverman's character in the trailer was an elf. Such comments have stuck around a bit.