TLJ did still turn a profit, but the audience numbers were way down from TFA.

TFA turned a lot of actual Star Wars fans off: the ones who knew the story well enough to recognize it as just a shitty do-over with no fresh ideas. TLJ was the beginning of the real slide because it turned everyone off: even the normies were able to see at the time that it was shit. I'm not sure TLOU is a good video game allegory for that: even now most gamers will insist the first one was good.

TLJ did still turn a profit, but the audience numbers were way down from TFA.

TFA turned a lot of actual Star Wars fans off: the ones who knew the story well enough to recognize it as just a shitty do-over with no fresh ideas. TLJ was the beginning of the real slide because it turned everyone off: even the normies were able to see at the time that it was shit. I'm not sure TLOU is a good video game allegory for that.