It gets worse. NZXT CEO puts out a response blaming the customers for being confused and blaming the influencers for misleading the customers. Then the influencers came out and started blaming Steve for calling them out. Saying "it's not our job to vet the company". This whole thing has been cringe, yet amazing.

Quick edit: this whole thing falls on NZXT. There should be an investigation, but I doubt any agency will step up. I also never expect TikTok influencers to research what they're advertising because they don't know and can't comprehend half the things they talk about. It's beyond me how so many people actually watch and follow them.

It gets worse. NZXT CEO puts out a response blaming the customers for being confused and blaming the influencers for misleading the customers. Then the influencers came out and started blaming Steve for calling them out. Saying "it's not our job to vet the company". This whole thing has been cringe, yet amazing.