I like the Das Keyboard Pro series. Not cheap, but solid build without any bullshit. They do have some RGB models now if you're into that. Seems you can do things like "flash M when I have mail" or "make the F12 key colored based on CPU temp." Not my thing, but at least more useful than the usual rainbow puke.

Edit: I haven't shopped for keyboards in a decade so I don't know what is out there now. But also I haven't had to buy a new keyboard in a decade.

I like the Das Keyboard Pro series. Not cheap, but solid build without any bullshit. They do have some RGB models now if you're into that. Seems you can do things like "flash M when I have mail" or "make the F12 key colored based on CPU temp." Not my thing, but at least more useful than the usual rainbow puke.