There's only like 200-ish 'comic shops' in the US. (maybe less now)

If the big 2 were serious about making money, they would have sales reps call the shops and glean demographic info. They aren't serious businesses though. They have been in the movie/Netflix pitch model for too long, or the even lazier 'we sell ads in our comic book shaped pamphlets' model.

Forgetting that they need to get pamphlets into houses for the ads to hold their value.

Bad management. Weak editors. Activist writers. No coming back from this.

There's only like 200-ish 'comic shops' in the US. (maybe less now)

If the big 2 were serious about making money, they would have sales reps call the shops and glean demographic info. They aren't serious businesses though. They have been in the movie/Netflix pitch model for too long, or the even lazier 'we sell ads in our comic book shaped pamphlets' model.

Forgetting that they need to get pamplets into houses for the ads to hold their value.

Bad management. Weak editors. Activist writers. No coming back from this.