"Hate campaigns" are usually when the general audience disagree or complain at an entity for how they've handled something or for their actions.

It almost always goes one way too; If its against "the message" then it'll also get classed as a hate campaign if it gets enough traction. But this doesn't apply in the other direction.

An example of their definition of a "hate campaign" is this whole SBI related garbage. So the CEO's and employees of SBI have been complaining that they've been targeted for harassment and are now actively getting their gaming outlet shills to say theres a hate campaign against them (When realistically its most likely a whole lot of pent up anger from gamers about the part they've played in ruining franchises) BUT- It isn't a Hate campaign against Kabrutus and his Steam curator group because he's helping highlight the issue; Even though by their definition it would be considered harassment.

"Hate campaigns" are usually when the general audience disagree or complain at an entity for how they've handled something or for their actions.

It almost always goes one way too; If its against "the message" then it'll also get classed as a hate campaign if it gets enough traction. But this doesn't apply in the other direction.

To add to this; Its just another buzz word to deflect from the real issues and (in most cases) concerns the general population have regarding something.