For better or worse Bobby Kotick, unlike the car salesman that nobody gives a shit about, is a history book defining businessman.

Guy bought a literal bankrupt company, with money he got from dropping out of college and running his own business making software, and turned it into a literal unstoppable juggernaut of the industry.

He is a terrible person morally for the customer, but in terms of how to conduct business he succeeded more than basically anyone in gaming history relative to where he started. He increased shareholder value 8100% in less than 20 years, and took the company from sub 10m to over 70b dollars, which is insane.

For better or worse Bobby Kotick, unlike the car salesman that nobody gives a shit about, is a history book defining businessman.

Guy bought a literal bankrupt company, with money he got from dropping out of college and running his own business making software, and turned it into a literal unstoppable juggernaut of the industry.

He is a terrible person morally for the customer, but in terms of how to conduct business he succeeded more than basically anyone in gaming history relative to where he started.