From a legal perspective the Pepsi Harrier didn't tread any new ground.

But it was sensationalized and landed at a time when McDonalds had just been hammered for their Monopoly game being rigged, so the popular sentiment was that companies were more full of shit than normal.

It's more lasting impact was that companies moved to a "codes under caps" gimmick, where you could get things like music downloads (as mp3's became a thing).

From a legal perspective the Pepsi Harrier didn't tread any new ground.

But it was sensationalized and landed at a time when McDonalds had just been hammered for their Monopoly game being rigged, so the popular sentiment was that companies were more full of shit than normal.

It's more lasting impact was that companies moved to a "codes under caps" over the internet gimmick, where you could get things like music downloads (as mp3's became a thing).

From a legal perspective the Pepsi Harrier didn't tread any new ground.

But it was sensationalized and landed at a time when McDonalds had just been hammered for their Monopoly game being rigged, so the popular sentiment was that companies were more full of shit than normal.