They know it's tanking horribly and taking "the message" down with it.

And just like Kevin Smith and Seth Rogen they're doing the hysterical "we're not subverting it even though we said we were" dance when they figure out that the people they were pandering to were never going to watch it in the first place.

And they've pissed off the people that would have watched it if they hadn't fucked it up.

They know it's tanking horribly and taking "the message" down with it.

And just like Kevin Smith and Seth Rogen they're doing the hysterical "we're not subverting it even though we said we were" dance.