These corporations aren’t rebranding these properties, though. Woke companies are keeping the old sign on the door, deliberately, in order to mislead consumers into thinking these properties are the same ones they’ve always loved.
Converged companies are pretending that these brands are the same so that established customers will be duped into supporting products that are no longer made for them. It’s skin suits all the way down, and the cries of racism and misogyny only materialize when the old fans recognize and call out the con.
The goal is to have both your preexisting fan base and a new, bigger, sexier fan base, too. Problem is these two groups don’t actually like the same stuff, so the changes end up ruining the property for old fans. If a new group of fans don’t materialize, the property is destroyed.
For the leftists embedded in corporations, this outcome is just fine; if leftists can’t convert your enterprise to leftism, they’re happy to sink your operation from within.
For the suits who rubber stamp this retardation, it doesn’t really matter what happens on a consumer product level. The executives are compelled to chase those ESG dollars regardless. In the end, we all essentially pay these commies to destroy our favorite stuff, either directly through taxation and ESG investing or indirectly through inflation theft.
These corporations aren’t rebranding these properties, though. Woke companies are keeping the old sign on the door deliberately in order to mislead consumers into thinking these properties are the same ones they’ve always loved. Converged companies are pretending that these brands are the same so that established customers will be duped into supporting products that are no longer made for them. It’s skin suits all the way down, and the cries of racism and misogyny only materialize when the old fans recognize and call out the con.