Film executive Paul Roeder and Disney Parks marketing executive Lisa Becket will oversee the effort, the company said.

Hmm, a woman at the center of this push? Why does this sound familiar.

Disney also said it was creating a companywide task force to develop action plans to make more LGBT-aware content for children and family, the people at the meeting said.

"The idea that they're trying to turn your kids gay is totally a conspiracy theory, and by the way, we're sponsoring some content doing exactly that".

Film executive Paul Roeder and Disney Parks marketing executive Lisa Becket will oversee the effort, the company said.

Hmm, a woman at the center of this push? Why does this sound familiar.