Of course the California PR firm they hired to DO the focus group threw out their own results when they were found to be too misogynous and racist, so they just wrote up the "real, honest" input themselves. Can't have Joe Public influencing things when we have a Cultural Revolution to bring about.

That's exactly what I've always thought woke companies with woke marketing teams were doing, and why they go broke but continue doing the same thing. Normally if your TV show or game or whatever is scoring worse than expected you'll do some focus tests or targeted surveys and ask something like "What aspect did you dislike the most?" Returning answers like these:

1. You destroyed beloved characters / This isn't what the character was like (35%)
2. Muh strong black woman is a Mary Sue / Pointless race-swapping / No positive white characters (25%)
3. Boring, needs more action (20%)
4. Plot holes / Bad design (18%)
5. I look at my phone all the time and can't follow the story! / Where's the Journalist Difficulty? (2%)

But in Clown World, a company does the same survey and then throws out reasons 1 and 2 because obviously those were just far-right trolls and part of an Internet hate campaign. "They don't represent our young, diverse target audience!"

So they only look at reasons 3-5 (optimistically) and present those to higher ups and investors.

Never hire an SJW. Their personal crusade is more important than your company's profits.

Of course the California PR firm they hired to DO the focus group threw out their own results when they were found to be too misogynous and racist, so they just wrote up the "real, honest" input themselves. Can't have Joe Public influencing things when we have a Cultural Revolution to bring about.

That's exactly what I've always thought woke companies with woke marketing teams were doing, and why they go broke but continue doing the same thing. Normally if your TV show or game or whatever is scoring worse than expected you'll do some focus tests or targeted surveys and ask something like "What aspect did you dislike the most?" Returning answers like these:

1. You destroyed beloved characters / This isn't what the character was like (35%)
2. Muh strong black woman is a Mary Sue / Pointless race-swapping / No positive white characters (25%)
3. Boring, needs more action (20%)
4. Plot holes / Bad design (18%)
5. I look at my phone all the time and can't follow the story! / Where's the Journalist Difficulty? (2%)

But in Clown World, a company does the same survey and then throws out reasons 1 and 2 because obviously those were just far-right trolls trying to impose their politics on the product because of an Internet hate campaign. "They don't represent our young, diverse target audience!"

So they only look at reasons 3-5 (optimistically) and present those to higher ups and investors.

Never hire an SJW. Their personal crusade is more important than your company's profits.