Yeah, their goal is not to earn money. Money will only accomplish so much, so they are spending money to try and achieve their aims in different ways. The Stonetoss burgers comic still shows that perfectly. Do you really think so many companies are advertising in a way that does not sell products? That's because the real "product" is something else entirely.
Basically every huge company that runs on losses is doing this. Amazon, Netflix, etc. They partner up with the government and people close to it because they have effectively unlimited money. It does not matter how much your company loses if the government just prints money to offset it.
Yeah, their goal is not to earn money. Money will only accomplish so much, so they are spending money to try and achieve their aims in different ways. The Stonetoss burgers comic still shows that perfectly. Do you really think so many companies are advertising in a way that does not sell products? That's because the real "product" is something else, it's pushing cultural norms.
Basically every huge company that runs on losses is doing this. Amazon, Netflix, etc. They partner up with the government and people close to it because they have effectively unlimited money. It does not matter how much your company loses if the government just prints money to offset it.