Merchants can be very useful at distributing things to the public. However they should not be praised if they do that well, it's just them responding to public demand.

The worst case is when a merchant expends public demand, but wants more so they manufacture demand instead. Historically this is the "snake oil salesman" but in recent years it's just basic advertising and social engineering.

Merchants can be very useful at distributing things to the public. However they should not be praised if they do that well, it's just them responding to public demand.

The worst case is when a merchant expends public demand, but wants more so they manufacture demand instead. Historically this is the "snake oil salesman" but in recent years it's just basic adverting and social engineering.