To be fair Jaguar doesn’t even make cars anymore. They have a few SUVs. Also if I’m not mistaken they said they just weren’t going to sell a 2025 model year as they try to figure things out.
Jag did a good job reinventing themselves back in 2009. I got a XF after I saw it on Top Gear. The problem was as the market shifted what was contemporary luxury in ‘09 was in ‘19. Now Jag is on the back foot again much like Maserati or Lincoln where it’s always chasing what was. This ad was stupid but at least they didn’t do what Cadillac did which was just try to be Mercedes and BMW. Because no one wanted a tarted up Chevy with a name thats just letters and numbers with no meaning behind them.
To be fair Jaguar doesn’t even make cars anymore. They have a few SUVs. Also if I’m not mistaken they said they just weren’t going to sell a 2025 model year as they try to figure things out.
Jag did a good job reinventing themselves back in 2009. I got a XF after I saw it on Top Gear. The problem was as the market shifted what was contemporary luxury in ‘09 was in ‘19. Now Jag is on the back foot again much like Maserati or Lincoln where it’s always chasing what was. This ad was stupid but at least they didn’t do what Cadillac did which was just try to be Mercedes and BMW. Because no one wanted a tarted up Chevy with a name thats just letters and numbers with no meaning behind them.