It's diabolically brilliant in its simplicity.
And I'm not talking about the twitter drones who vomit up the talking points as easily as they say orange man bad. Those people are little more than bobble heads that manage speech somehow.
No, I'm talking about the thought leaders.
As long as the person is doing what they want and is given accolades and public opinion is in their favor, they can sing the 'woman's' favor and call people critical of them misogynist and buzzword, buzzword, buzzword.
The minute that 'woman' fucks up or steps outside the plantation, BAM! They're a man again, and it's all the fault of the patriarchy.
It's basically win-win. They can play the girl-power card when they're up and patriarchy poker when their down.
You'll note that one of the advantages - if you're in this camp - of the current lack of definition of what a woman even is also allows this course of action for biological females as well.
See J.K.Rowling.
This is true.