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Rhetorical question

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I work in a independent book store in Norway. Ive had two calls from GW wanting to convince us to start selling Warhammer.

First time i fobbed him off, we barely have room for our product as is. But he insisted he wanted to talk to the owner. Shes rarely in the store, but i told him to call back later to talk to someone else. He called again today and got me again, he was still very keen on getting us to carry warhammer, and ended up taking the owners email to send her a pitch.

This is not the first time theyve called, they pitched us back around 2016 or so. At the time there was no local gaming store, but that has changed and a major one is now operating barely 15 minutes from where we are.

Simultaneously to this, we are not the only ones being pitched. We have a FB group of independent stores, and someone in there posted asking if anyone had any experience with warhammer, as they'd clearly had the phone call and received one of the little sample packages they send out.

The two most interesting things i got from the guy who called was

  1. GW doubled their sales 2022 to 2023. I assume that was the Norwegian market he was referring to.

  2. They were calling because they want to capitalise on this boom in sales and are pushing for more book and toy stores to carry GW products to "reach a wider audience".

My take is they are pushing hard to maintain or raise sales in 2024. Cost of living and inflation has hit hard everywhere, GW stock has been loosing value for 6 months and just now their CFO dumped two thirds of her stock as she's leaving the company. I dont think their sales this year will match 2023, and with the recent drama they might have alienated enough customers they'll be taking a serious hit.

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I don't see a post about the game, and based on my experience with it and the numbers, it may be because half of you are playing it right now. Game went to the top of Steam's sales list on Day 1, which is impressive, because that list is by volume of revenue, and it displaced CounterStrike 2, the Steam Deck, and Helldivers 2. So, an early access game on sale for $29.99 on the first day made more money than CS2 skins, Helldivers 2, or the Steam Deck. Top concurrent players was in the 160K range, and the game had 3 million wishlists on launch day.

The game is excellent. Imagine if Banished and one of the earlier Total War games had a child, and that child married the offspring of Age of Empires and Cities Skylines and had kids of their own. There's seasonality, you have to plan ahead when you produce food-- but you don't have to micromanage-- and traffic is taken into account, so the more traffic a road sees, the wider and deeper the ruts get. You can double up families in housing if you lay the plots out correctly, and cottage industry can produce food and export goods.

And the game was developed by one guy. He contracted out some work (the music is stellar, and the voicework is atmosphere building), but this is a 7 year passion project from one guy.

Owned the game a day, have played almost 10 hours. 11/10, quintuple A game from one turbo autist with a dream.

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