corporations will be corporations and throw you under the bus for no reason if they want to.
I dunno if it's exactly this, this particular company seems even more retarded than what you would usually expect from a big corporation.
to "subvert expectations," at a certain point he wrote himself into a corner
Or as I like to call it, circling the drain. You abandon all sense of a coherent storyline so the only thing keeping you afloat is shock value. So you spin things faster and faster trying to stave off the inevitabe fall.
So they admit its a religion?