Honestly I don't think they care. They probably assume that Americans can appeal to Americans better than Japanese can. They know that Americans can't appeal to Japanese very well. But I don't think they appreciate yet just how serious the cultural divide forming in America is, either. So maybe some day they will be forced to make a choice. But I don't think it's there yet.
It's obviously being pushed by SJWs in the American branches.
Honestly I don't think they care. They probably assume that Americans can appeal to Americans better than Japanese can. They know that Americans can't appeal to Japanese very well. But I don't think they appreciate yet just how serious the cultural divide forming in America is, either. So maybe some day they will be forced to make a choice. But I don't think it's there yet.