Defending the campaign late last year, JLR's Managing Director Rawdon Glover told the Financial Times: 'If we play in the same way that everybody else does, we'll just get drowned out.'

This part was actually more insane than the ad itself to me. Random woke shit and making your logo more generically corporate is probably the single most trend following thing they could have done, and he's saying it's about not being like everyone else.