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104
Jaguar Land Rover fires advertising agency after disastrous woke rebrand (www.dailymail.co.uk)
posted 2 days ago by auroch 2 days ago by auroch +104 / -0
Jaguar searching for new advertising agency after 'woke' rebrand
JAGUAR Land Rover is looking to replace its current advertising agency just months after the company faced a backlash over its controversial rebrand.
www.dailymail.co.uk
30 comments share
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Comments (30)
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▲ 28 ▼
– simian 28 points 2 days ago +30 / -2

Good for them for learning from mistakes. Most companies double down on woke after it’s failed.

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▲ 25 ▼
– Ahaus667 25 points 2 days ago +26 / -1

Don’t worry I’m sure when the troons see this and screech Jaguar will release a statement say it wasn’t the over the top gayversity but the “direction” the company wants is something different

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▲ 7 ▼
– Mpetey123 7 points 2 days ago +8 / -1

June is pride month.

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▲ 24 ▼
– NikolaiVsevolodovich 24 points 2 days ago +25 / -1

No, June is the month of June.

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▲ 5 ▼
– Mpetey123 5 points 2 days ago +5 / -0

Believe me fella, I don't change my logo to a rainbow version

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▲ 4 ▼
– alucard13mmfmj 4 points 2 days ago +4 / -0

every month is pride month these days.. some kinda weird ass sexuality/gender because they all want to be special.

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▲ 2 ▼
– throwawayaccount2037 2 points 2 days ago +2 / -0

That's exactly what happened with Hallmark.

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▲ 19 ▼
– Impishdesire 19 points 2 days ago +19 / -0

I remember people trying to make sense out of it and the ad agency responded with nonsense like “stay tuned” or “the future”. I imagined a parody of corporate morons spouting out buzz words devoid of meaning. They’ve no idea what they are doing but it looks very unique, because it’s very ugly.

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▲ 5 ▼
– AnAmishWithATude 5 points 2 days ago +5 / -0

I thought they were gonna reveal its a joke eventually. A parody of bad advertising campaigns. Then they do the real one.

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▲ 18 ▼
– rebuildingMyself 18 points 2 days ago +18 / -0

Will this help us sell more cars?

Cars?

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▲ 17 ▼
– DefinitelyNotIGN 17 points 2 days ago +17 / -0

Wait, so Jaguar actually wants to sell cars? Weird.

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▲ 13 ▼
– ArchRespawnsAgain 13 points 2 days ago +13 / -0

Rawdon Glover

I remember someone pointing out that this guy's name is "Raw Dong Lover."

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▲ 11 ▼
– LibertyPrimeWasRight 11 points 2 days ago +11 / -0

Defending the campaign late last year, JLR's Managing Director Rawdon Glover told the Financial Times: 'If we play in the same way that everybody else does, we'll just get drowned out.'

This part was actually more insane than the ad itself to me. Random woke shit and making your logo more generically corporate is probably the single most trend following thing they could have done, and he's saying it's about not being like everyone else.

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▲ 10 ▼
– RadiateTonight 10 points 2 days ago +10 / -0

I remember when weird car adverts were half good. https://www.youtube.com/watch?v=NLWWtgqDG2M

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▲ 8 ▼
– Mpetey123 8 points 2 days ago +8 / -0

I was expecting the early internet goblin pop-up jump scare commercial

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▲ 3 ▼
– WhitePhoenix 3 points 2 days ago +3 / -0

I just like ads like these more:

https://www.youtube.com/watch?v=W16qzZ7J5YQ

Appeals to us guys with "dumb, funny, stupid, but memorable". Back when Budweiser had balls.

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▲ 1 ▼
– akira2501 1 point 2 days ago +1 / -0

https://www.youtube.com/watch?v=_UaNSpsQTSo

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▲ 1 ▼
– weezkitty 1 point 2 days ago +1 / -0

What the fuck

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▲ 1 ▼
– Jack 1 point 2 days ago +1 / -0

That Jaguar commercial didn't even have a car in it. At least this one showed a car doing tight turns in extreme scenarios.

Also, I have no idea, but the only times I've ever seen 90 second commercials are on Youtube years after release, was it some kind of cable thing? or they were for shows and marketing vanity projects for awards?

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▲ 8 ▼
– EggShenBusTours 8 points 2 days ago +8 / -0

Pretentious fags don't buy cars like that.

The unwoking which is beginning will take years to finish

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▲ 3 ▼
– rebuildingMyself 3 points 1 day ago +3 / -0

This ad was so shameless they didn't even TRY to sell a car with it. Just pure woke "art" with zero reason to exist in any context. I bet if they could they wouldn't have even showed the company logo at all.

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▲ 6 ▼
– SoctaticMethod1 6 points 2 days ago +6 / -0

Maybe they can take notes from this one how they should market their cars.

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▲ 1 ▼
– MagnumLife 1 point 2 days ago +1 / -0

...or this one! https://youtu.be/kBgFrlvUbLY?si=a6rdxLEoB14roslM

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▲ 4 ▼
– alucard13mmfmj 4 points 2 days ago +4 / -0

Problem with adverising with uglies, fatties and trannies... no normal ass people want to be associated with those groups. If they advertise jaguars as a car faggots buy.. im probably not gonna buy a jaguar because i dont want people to think im a faggot.

Simple as.

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▲ 3 ▼
– MagnumLife 3 points 2 days ago +3 / -0

The company is owned by pajeets and hasn't made anything noteworthy since the 1990s. It isn't what it was in the 1950s and 1960s. Sad.

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▲ 2 ▼
– AlfredicEnglishRules 2 points 1 day ago +2 / -0

They fired the jag offs? Good

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▲ 2 ▼
– FuckYourBullshit 2 points 2 days ago +2 / -0

Here's an ad White dude goes to his garage. Walks past various animals and cars. Like a chicken on a pontiac firebird, a horse standing next to a mustang. Then he gets into his car and seated next to him is a jaguar. He pulls out of his garage and now the Jaguar is a hot white woman. Tagline, "why choose anything but the apex."

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▲ 2 ▼
– RoulerBleu 2 points 2 days ago +2 / -0

Awww I was looking forward to make more ''gas the cars, jag war now!'' jokes.

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▲ 1 ▼
– BwonsamdiTheDead 1 point 1 day ago +1 / -0

Thank god

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▲ 1 ▼
– Sumsuch 1 point 2 days ago +1 / -0

copy nothing

Ironic thumbnail for one of the most boring, derivative, ads they've probably ever produced.

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▲ 1 ▼
– deleted 1 point 2 days ago +1 / -0

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