AI making 'games'
(deepmind.google)
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That's a big part of it I think. And the Hollywood writer's strike tied into it. If someone is doing good work then even if the AI stuff is cheaper there's arguments to be made for keeping the person. But, a lot of the writers and artists these days just keep pitching misses (and wide misses at that) over and over. If you're already failing over and over then there's no excuse to not replace you with a machine that does the job faster, cheaper and better.
Pretty good idea for a comedy sketch. A writers room keeps pitching the same premise (black, lesbian, trans) and a head writer keeps shooting it down. The writers get increasingly agitated as pitch after pitch is shot down, even though they’re all the same.