Apple's Crush ad: https://www.youtube.com/watch?v=ntjkwIXWtrc
Samsung's Simple Response, Uncrush : https://www.youtube.com/watch?v=6eqDLa-nSwg
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What I find interesting is that Apple is back to bragging about how thin their products are. That’s something they stopped doing because for the average consumer, products became thin enough for them. The fact that Apple is going back to this well is telling. They aren’t really innovating anymore.
hell, I used to joke that if phones got any thinner, you could throw one at someone and cut them in half...