Apple's Crush ad: https://www.youtube.com/watch?v=ntjkwIXWtrc
Samsung's Simple Response, Uncrush : https://www.youtube.com/watch?v=6eqDLa-nSwg
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I find the ad distasteful simply because of everything that got destroyed. I'm beyond disgusted at the wasteful and disposable nature of modernity, and their attempt to impress me with the complexity and advancement of their technology only ends up repulsing me instead.
That's largely what the post is about. There was some outcry from people over the apple ad for the same reason (more or less). Evidently Samsung decided to capitalize on the mistake.
gotta hand it to samsung for the simplicity of their response. subtly artistic with a huge megadose of hope.