Self-cutting scars on Abercrombie's latest model
(media.communities.win)
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Absolutely no chance at all those are real cutting scars. Ambercrombie would hire a semi-attractive clean person and then use make up to add them on.
All the scars are nice and clear and uniform, rather than completely jagged and off angled from each other. Since we all know that people cutting themselves are entirely in a mental state to have full control over their motor functions.
Scars are in "attention" zones, aka high visible places that people could see but not at all in a location on the body that could cause any type of real damage, because clearly people who are at the point of self-destructive actions are thinking, "Well I got to make sure I don't hurt myself".
And as we all know 'suicidal' people are always so active to want to be plastered everywhere for fucking pep brands and these types are also always going on and wanting everyone to know they are suicidal. Bet her parents are super stoked to have had someone they know show them the add for their daughter with her 'suicide scars' for everyone to see. Bet that's something we'll totally see.
Fake as shit advertising. Probably a dozen more reasons it's fake to beyond this.
This is where most cutters do it. Cutting is about the pain. The pain helps them with stress and the adrenaline boost is kind of addicting. I don't do it intentionally, but when I bust a knuckle while working, the rest of the job seems to go more smoothly. Pain is a strange motivator like that.
There are better methods to cope, and usually cutters do it because of stupid first world style problems. That is, they aren't busting their knuckles doing anything useful so they kind of crave some real pain to drown out the petty bullshit that fills their lives.