At the same time "women" is a keyword used to push an agenda.

It's unclear how much "the women" narrative is actually what women on their own. I worked in tech and you only needed like 2 or 3 people to claim that "the programmers" all wanted to stop doing their nice routine job and throw some new nutso framework into the project that the majority often had no interest in adopting. It's the same thing with the political narrative.