Dustin Johnson got $200M just for showing up. Phil Mickelson probably got at least $300M. The league has no hope of being profitable any time soon. Not that many people like to watch golf.
This is Saudi Arabia trying to buy legitimacy with Western corporations. And it appears to be working so good on them I suppose. I'd do the same thing in their shoes.
The PGA Tour offers a shitty product so I'm not sticking up for them. The amount of commercials they show on their broadcasts is insane. The announcers suck.
But Saudi Arabia is doing this so they can attract powerful corporate types who want to play in a pro-am with Phil Mickelson, and more broadly to continue towards their goal of appearing like good guys on the world stage. (or at least not objectively evil guys lol)
What the saudis are doing, like them or not, is actually quite brilliant. Much like other sports golf has seen a rapid decline in viewership once their cash-cow (in this case tiger) had his skill fall off. This is something well known globally, hence why other countries were trying to buy into it too like china with the nba or pre-war russia with the nhl. The saudis choosing golf specifically is a bit of a masterstroke, as it's been the one sport that leftists have tried to promote as an "equal for all" kind of thing where anyone can do good regardless of race/gender/preference. It'd be like if cabella's bought tofu stock.
Which is why the LIV even exists.
That isn't why.
Dustin Johnson got $200M just for showing up. Phil Mickelson probably got at least $300M. The league has no hope of being profitable any time soon. Not that many people like to watch golf.
This is Saudi Arabia trying to buy legitimacy with Western corporations. And it appears to be working so good on them I suppose. I'd do the same thing in their shoes.
The PGA Tour offers a shitty product so I'm not sticking up for them. The amount of commercials they show on their broadcasts is insane. The announcers suck.
But Saudi Arabia is doing this so they can attract powerful corporate types who want to play in a pro-am with Phil Mickelson, and more broadly to continue towards their goal of appearing like good guys on the world stage. (or at least not objectively evil guys lol)
What the saudis are doing, like them or not, is actually quite brilliant. Much like other sports golf has seen a rapid decline in viewership once their cash-cow (in this case tiger) had his skill fall off. This is something well known globally, hence why other countries were trying to buy into it too like china with the nba or pre-war russia with the nhl. The saudis choosing golf specifically is a bit of a masterstroke, as it's been the one sport that leftists have tried to promote as an "equal for all" kind of thing where anyone can do good regardless of race/gender/preference. It'd be like if cabella's bought tofu stock.