Antifa is an idea. Being gay is genetic but anyone can be gay. Gender is a social construct but gender identity must be treated as inherent. Racism is invisible, but also everywhere. Note these trends, they make claims that require cognitive dissonance because they refuse to define their beliefs. To actually hold a clearly defined belief would require that person to be able to defend that belief. So what we see instead is gay people out openly recruiting straight people (remember Andy Samburg in I Love You Man) but then saying anyone that identifies as gay or whatever is an inherent trait present since birth. This cognitive dissonance allows them to deflect argument, solidify any attack as one on something “unchangeable”, and then for them to cry victim because they are the oppressed walking the streets in assless chaps and fetish gear. This holds true on every position they hold.
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This relates to a marketing technique I was outlining to my family the other night. That is the "assumption of belonging."
I hold several opinions that are rational and perfectly reasonable to me. I am told that there are two camps of politics, the good guys, and the bad guys. I will assume that my opinions must fall into the good guy camp, and this makes sense since the bad guy camp are spoken of in only the most disparaging and exaggerated ways.
I meet a person who identifies themselves as a bad guy. I think "wow, I found one, this is incredible, they must disagree with all of my opinions since I'm a good guy and my opinions are intrinsic elements of being a good guy." But the more we compare notes, the more we realize that except for rare exception, our opinions are largely in alignment.
Then the bad guy explains exactly how his opinions align with his party's principles in fundamental ways, and I realize, I don't know my party's principles at all, I had assumed they were in alignment due entirely to the branding of my party as being the one that is rational, sane, and good. I brought my definition of what is rational, sane, and good into the party all on my own without comparing any actual policies, or any actual tenets.
This mistake was made easy, by the party deliberately marketing themselves vaguely, and in purely emotional terms.
It's not just "big tent" politics, its deceitful, duplicitous marketing. Tell me what I want to hear, but stop short of telling me anything foundational. This encourages the "assumption of belonging" and lets me fill in the blanks without realizing that it's just a scam. The big ideas are a secret, the core tenets are held to the chest, and absent them admitting it, a cynic can only then deduce that their real goal is shamming an army into propping them into power so they can implement what they really want to do.